Every Jan. 1st, millions of Americans pledge to lose weight, eat healthier and exercise more.  Getting in shape continues to be one of the top New Year’s resolutions, but many people fail to uphold it year-round.

Know people who broke their resolutions? According to an article in the New York Times, about 80 percent of people who make resolutions on Jan. 1 fall off the wagon by Valentine’s Day and may not exercise until summer arrives.  This summer, GOT MILK? hopes Californians will GET FIT WITH GOT MILK? by engaging consumers in a six-month (July 12, 2010 – Jan. 12, 2011) online blog community program with health and nutrition counseling.  Experts say six-months are sufficient time to see results and to change habits for the better.

Content of the blog will be updated weekly with tips on how to achieve healthy weight with milk.  Users will be able to participate in Tweet Chats twice a month with a nutritionist and a trainer to keep the communication open and to answer the personal needs of the online users.  The overall goal of this blog is provide peer support, which is critical to the participants’ overall success: to get the health they’ve always wanted by the New Year!