GOT MILK?
THE CALIFORNIA MILK PROCESSOR BOARD

The California Milk Processor Board (CMPB) was established in 1993 to increase milk consumption in California.  Awareness of the GOT MILK? tagline is over 90% nationally and it is considered one of the most important and successful advertising campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995.  The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

The goal of the CMPB is to educate California consumers about the health and beauty benefits of milk. Studies have shown that the calcium, nutrients and vitamins in milk help produce strong bones, muscles, teeth, hair and nails.  Drinking milk could also help prevent the symptoms of PMS as well as help people get a more restful sleep.  To find out more about the health and beauty benefits of milk, visit www.gotmilk.com.